Why Buy Sponsored Station Pages?

Among select audiences, several site pages have destination appeal. Sponsoring these pages delivers high frequency and an increase in the likelihood of user engagement/action. The most notable examples are Weather, ‘Babe of the Day’ (on many rock stations) and Concerts/Event Calendars. Almost any of your pages can be sponsored, but we mention these because they are usually high-traffic and afford other tie-in opportunities, such as sponsoring a station’s on-air weather report or Thursday/Friday local event announcements.

Think smart with this opportunity – use it as icing on the cake to secure a much larger on-air buy for similar features that we air daily/throughout the week.

For the standard sponsorship, advertiser will “take over” that page. This includes:

• Sponsor gets their logo and “powered by” prominently on the page’s header.
  • This applies to 728×90 Ad Units only; Flex does not have the ability to customize the header at the page level.
• In the case of Weather, sponsor also a fixed 300×150 logo or image next to the weather widget.
• Up to two fixed 300×250 and 728×90 display ads in that page’s standard Ad Zones. 
• Instead of the two cube units, sponsor may receive one 300×600 “Rich Portrait Ad” in the right Ad Zone. This unit is one of the best branding units in digital today, and can feature an expanded-play video and buttons like our In-Display Video unit. The portrait will only be allowed for clients who also sponsor the corresponding On-Air Feature (i.e Weather sponsor buys On-Air weather sponsor and the Digital Page). 
• This digital solution may take up to three business days to traffic, since Customized Ad Units must be created. 

Ad Zones for Page Sponsorship

Example Weather page: