Why Buy Streams?
Stream listeners are our “Premium” customers; they are more educated, have higher incomes and listen far longer per day (great for frequency building). Plus:
- Ad recall increases dramatically when Radio & Streaming are used in tandem (read this for proof).
- Response rates of listeners exposed to both Stream and On-Air are 2-3.5 times higher than On-Air alone.
- Stream Ads have a proven impact on brand preference, purchase behavior and website visitation.
- Plus Streaming can take up to two business days to be trafficked.
Plus Streaming: The Basics
| Why? | Just like fast food companies make it super easy for you to add chips and a drink to your lunch, this method of packaging encourages advertisers to “add a little something extra” to their order in order to reach our FULL audience (and the best part that they’ve been missing)! | |
| How? | When you create your Stratus Order, simply click the “Plus Streaming” box on the order line. Only use this for normal recorded avail types (no live-reads or sponsorships). Stratus will then automatically add a small percentage (5-20% based on the station’s set rate) to the order. The client receives a schedule that “mirrors” their On-Air advertising on the Stream. Email Wynn.Corliss@cumulus.com to change your station’s rate. | |
| When? | Any time you can sell Streaming and the client DOES NOT require CPM pricing, delivery summaries, or spot times. In cases like these, use the regular streaming solution, NOT PLUS! |
Video: Introduction to the “Plus” Solution
