Why Buy On-The Go?
On-The-Go is designed to use our desktop player and mobile to reach our “full” digital audience.
This really is the ideal way to use mobile – as it allows exclusive access to our app owners, while adding significant reach and frequency to the stand-alone mobile app sponsorship. They will truly own the station’s full digital listening experience, including the app and the most-trafficked page on our websites with a high impact exposure. Here’s what they get:
- Exclusive “Powered By” sponsor on the station’s mobile app. (On Landing Page & Mobile Banner)
- 100% Share Of Voice for :15 video pre-roll on App. (Can use audio w/ fixed image as well)
- Desktop Stream Player Sponsorship (Powered by Logo displayed on the player bar)
- 100% SOV for :15 video pre-roll on Player. (Can use audio w/ fixed image as well)
- 2x Per Hour streaming commercials (12M-12M, 336 per week)
NOTE: The sponsorship does not automatically contain the customized buttons used on our core App Sponsorship. These may be up-sold if needed.
Ad Zones for On-The-Go Display Ads
On-The-Go Sponsorship Opportunities
| App Graphic/Display | # of Copies | Media Specs | Size | |
| Landing Page Ad | You can create a custom image to appear upon App start (otherwise, we will use logo and “Powered By” on regular station splash page) | 2 | PNG / JPG / GIF | 320×480 px 480×800 px |
| Mobile Banner | Mobile Banner Ad that runs during App play | 1 | PNG / JPG / GIF under 60KB | 300×250 px 320×53 px |
| Client Logo | Used in “Powered By” on Landing Page and Home Page | 1 | PNG / JPG | |
| Link Options | Client website URL or Linking (specify in notes, if all linking is NOT the same) | 1 per ad zone used | URL / App Store / Phone Call | |
| Video Pre-Roll | :15 Video targeted to Mobile App. 2 sizes: . . Alternatively, use Audio Pre-Roll with companion banners of same size. | 2 | MP4 / under 4MB / :15 MAX | 480×320 px 800×480 px |
| Leaderboard Display Banner | Fixed Position on Desktop Stream Player | Span>JPG / GIF | 728×90 px 970×90 px |
|
| Player-Run Video Pre-Roll |
:15 MAX. Alternatively, use Audio Pre-Roll with 300×250 synched companion banner | MP4 / 5MB Max | 1280×720 (16:9) | |
| Streaming Audio | :15, :30, or :60 |
