IN-BANNER VIDEO ADS

Why Buy In-Display Video?

This high-impact, ‘rich media unit’ can be incredibly beneficial to companies that want to generate a number of direct response actions. For example, an auto dealer can show a video commercial to stimulate interest and give the viewer the option of scheduling a test drive, reviewing available inventory, applying for pre-approved credit or just contacting the dealership. Many people don’t act on broad/unspecific calls-to-action. The closer the linked action is to the consumer’s specific need/interest, the higher the response rate!

These ads usually run as ROS 300 x 250 Cube ads throughout the site, though they can be used in homepage takeovers.
When the user rolls the mouse over the ad, the unit expands and plays a video (or audio and companion image).
The expanded unit contains up to eight separate link zones, with five of these based on customizable calls to action. There are also up to five social and/or ‘contact us’ links available!
Some key value points for advertisers:
- Capture leads
- Survey our viewers
- Generate/print a coupon
- Set up a mobile alert.
This has been a very successful unit for automotive, financial/mortgage and services companies.
Can take up to three businesses days to traffic the ad.

Ad Characteristics / Zones for In-Display Video

In-Display Video Unit Specifications

Video	There is no length limit on Video or Audio. The 500MB file size limit is the only cap. We recommend 2 min max for consumer experience.	500 MB Max, 16:9, 4:3 & 16:9 Format, 1MB/sec Bit Rate. Standard Audio spec if used.
Video Source	We strongly prefer raw video files to Youtube links. If email prohibits sending a large file, try using Dropbox, Google Drive, or one of these file-sending services.
Display Ad	Standard 300 x 250 Cube ad, ROS throughout site with Share of Voice option as well as use in takeovers.	300 x 250 px
Links	Strategic use of links is key. Consider more than client homepage! Inventory pages, Contact/Lead Gen Forms, Registrations, Surveys, and 3rd Party tools like maps and calculators. You can upsell a custom contest here too. Also, make sure you capture all social exposure for the business.	5 Call-to-Action links, Logo, Video/Cube link and URL. Up to 5 social links.