Why Buy Pushdowns?
This new Ad Unit is unquestionably the most intrusive/unavoidable unit in our arsenal! When the user lands on our homepage, the Pushdown literally shoves down all other content and does not go away until the set duration is complete. This means video units block the site for up to :30, audio runs up to :15 and a graphic-only unit lasts :05. Play the video below to see what it looks like.
Pushdowns should be sold at a super-premium, between 20-30X the cost of a ROS 300×250 cube. Because it impacts user-experience so significantly, these units are subject for approval, based on price.
- As with any Display Ad, the key is having a simple, clean call-to-action message that ties into the campaign heard on-air/online. It should ASK the consumer to ACT. Example: Click Here To Schedule Your Test Drive!
- If the campaign is NOT sold on an impression basis, we strongly recommend that you specify a frequency cap. To avoid site visitors getting overwhelmed by the ad, specify one impression per visitor per day.
- Please see Sales Manager for available inventory.
The Pushdown in Action
Pushdown Ad Unit Specifications
| Video | :15 Max Length. Video formats can include a video file (FLV or MP4 with 1MB bit rate), a VAST ad tag or VPAID ad tag. Please send us raw video if available. Use Dropbox, Google Drive, or a file-sending service. Include link out info. | 1280 x 720 px |
| Audio | :15 Max Length. Used with companion image that is also sized 1280×720 px (smaller images will look fuzzy). Include link out info. | 1280 x 720 JPG or PNG and :15 MP3 |
| Image Only | We can also use a simple image that is also sized 1280×720 px (smaller images will look fuzzy). The pushdown will last :05. Include link out info. | 1280 x 720 JPG or PNG |
