Why Buy A Custom Page?

Custom Pages are designed to deepen engagement, provide a means to contact or register and even track the response to our radio, in-stream and digital campaigns.

Our systems allow us to add new pages to a station site to support a specific campaign goal. All we need are clear directions, which you provide in our Custom Pages Work Order.

These pages are typically designed around a more comprehensive digital strategy. The on-air campaign will direct them to the station site for more info, a special offer, a contest, etc. We recommend using the station’s site as a landing page because the URL for a Custom Client Page is difficult to remember. But you should still promote keywords (i.e. “Log into 99X dot com type NAPA in the search bar”) to help users find the client’s page.

Once the visitor hits the station homepage, there should be a prominent Display Ad, promo real image, (both upsells) or a link to direct the user to the page. Like everything else on the homepage, any links that are buried in menus or located below-the-fold, will be less likely to be found!  

The page itself can contain maps, contact info, product or event info (this is a great unit for a 3rd Party community activity) with forms or links to registration, social media connection, a contest, etc. 

At the end of the campaign, we can provide you statistics on the number of visitors and/or a database of registrations/entries. This type of solution requires a little work, so make it worth our while by selling it for a big premium!

Trafficking may take up to five business days. 

Content & Ad Zones for Custom Pages