Why Buy Custom Client Contests?

A contest combines awareness building (on-air) with connection to engaged/interested prospects. Think of our custom client contests as a lead-generation advertising tool that delivers consumers with above-average interest/intent. A big side benefit is that when contests are combined with on-air or in-stream advertising (strongly recommended), the contest promotion builds considerable audience awareness!

• Contests are delivered on a dedicated sponsor page. This page can be promoted on the homepage with ad or carousel/promo reel images (an up-sell), keywords promoted on-air, or live in the contesting menu (included in package).
• Since the purpose of the content is to generate response/registration among consumers interested in that business, the ideal giveaway is a client product sweepstakes. The better the offering, the bigger the response!
• We have other types of custom contests that can be sponsored, including: ready-to-go 3rd party contests, user-generated contests like photo submissions (great viral opportunity) and text-submissions (i.e. “Name Our New Burger”).
• For Lead Gen, we will ask all entrants to “opt-in” for additional offers/communication from the client. Among the opt-ins, we clean out the bogus emails and provide the client with opt-in databases for their own usage.
• We also send follow-up emails to all entrants asking them to enter every day for better odds. This email can include coupons or other offers from the client.
• We recommend kicking off the contest with a single day homepage takeover and remote.
• Base package includes the Sponsor Page, option to use a video ad on that page, links to URL & social media and a listing on our heavily trafficked Contest Page. On-air, homepage images/ads and keywords are sold separately.

Takeover Ad Unit Specifications