Channel Nine Australia(NEW YORK) — An Australian TV anchor wore the same suit every day for a year on camera — yet none of his viewers noticed.

Karl Stefanovic told Fairfax News Media in Australia that he donned the same blue Burberry knockoff day in and day out on Channel Nine’s Today program to illustrate the double standard dealt against his female colleagues, who are regularly criticized for their fashion choices.

And apparently his experiment proved his point.

“I’m judged on my interviews, my appalling sense of humor – on how I do my job, basically,” he told Fairfax. “Whereas women are quite often judged on what they’re wearing or how their hair is.”

Only two other colleagues knew about Stefanovic’s ruse, telling him from time to time that the suit was “getting a bit stinky.”

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